How to Build Strong Relationships with Wedding Planners to Grow Your Stationery Business
Hey, creative friends!
Today, I want to share some insights on a game-changing strategy for growing your wedding stationery business: collaborating with wedding planners. If you’re a stationery designer, building connections with planners can open up new opportunities and help you reach a much wider audience.
1. Create a Dream List
Start by making a list of 15-20 wedding planners you’d love to collaborate with. Focus on those who align with your style and are based nearby. Think of it as curating your ideal network—who shares your aesthetic and could help introduce you to your target clients?
2. Engage First, Pitch Later
When it comes to reaching out, don’t dive straight into a pitch. Warm up the relationship by engaging on social media. Follow them, like and comment on their posts, and respond to their stories. This way, you’ll get on their radar in a natural, friendly way that doesn’t feel salesy.
3. Say Yes to Styled Shoots
Especially when starting out, participating in styled shoots can be a great way to showcase your designs and connect with other vendors. It’s a fun, low-pressure setting to meet planners and photographers, and you’ll come away with high-quality photos to share in your portfolio.
4. Pitch at the Right Time
Timing is everything when it comes to pitching. Avoid sending pitches during the busy wedding season, as planners will be stretched thin with events. Instead, wait for quieter months, and keep your message personal. A friendly, genuine DM is far more effective than a generic pitch!
5. Keep in Touch
For planners you’ve already worked with, stay top-of-mind by sending occasional updates on new projects or any changes in your pricing. Keeping the relationship alive with small check-ins helps build a lasting connection.
These strategies have worked wonders for me, and I hope they’ll help you build meaningful connections with wedding planners too. Growing your network can take time, but with a friendly approach and consistent follow-up, you’ll find collaborators who’ll help your business flourish.
Cheers to new partnerships and business growth!