How to Make Your Instagram Feed Stand Out with Beautiful Wedding Stationery Content
Hey, lovely creatives!
Today, let's talk about a question I get all the time: How do I make my Instagram look more cohesive and aesthetic? This is especially key when you’re showing off your beautiful wedding stationery work! 📸 But it’s not just about creating pretty photos—it’s about nailing down that whole brand vibe and making your feed a true reflection of your style.
If you're a visual learner, I’ve put together a quick video with examples that will give you even more ideas!
1. Mix It Up: Flat Lays Are Great, But Don’t Stop There!
Flat lays can be beautiful, but don’t put all the pressure on yourself to perfect them every time. Mix up your content! Throw in some action shots, videos, and behind-the-scenes moments. Showing a bit of your process, your workspace, or even a “before-and-after” of a design can keep things interesting and real for your audience.
2. Client Love: Use Those Gorgeous Wedding Photos
If your clients share pro photos from their big day featuring your stationery, grab them! Professional wedding photographers capture your pieces beautifully, and there’s no better way to showcase your work than in the setting it was designed for. Plus, these shots can often have an emotional connection that adds extra magic to your feed.
3. Digital Magic: Canva and Photoshop to the Rescue
A little digital touch can go a long way. Platforms like Canva and Photoshop are perfect for creating eye-catching posts that feature your designs. You can add fun backgrounds, layer in your brand colours, or even make mock-ups of your stationery in various settings. Don’t worry if you’re new to these tools—they’re user-friendly, and there are tons of templates and tutorials to get you started.
4. Show Your Art: Put Those Illustrations in the Spotlight
If you do any custom illustrations, give them their own posts! It’s a fantastic way to let your unique style shine and gives your audience a closer look at the details in your work. Plus, it adds a personal touch to your feed that helps set you apart.
5. Pro Shots: Invest in a Yearly Styled Shoot
If you’re able, set up a styled shoot once a year. It’s a great way to get high-quality, professional photos that keep your feed looking polished and cohesive. If a shoot isn’t possible right now, that’s okay! Lean into those stunning client photos and plan for the future when you can.
I hope these tips help give your Instagram that cohesive, aesthetic boost! And if you’re ready to dive even deeper into social media strategy, my course Wealthy Wedding Stationer covers a full section on social media and client attraction.
Happy posting, and don’t forget to follow along with me on Instagram for more tips and inspiration!