Why I Don't Offer Printing Services—And Why My Clients Love It!
Hello, creatives!
Today, let’s explore a question that might be on your mind: Is it inconvenient for clients if you only provide design services without handling printing or shipping? It’s an interesting topic, especially in the wedding stationery industry where every detail counts.
If you want the full breakdown, I’ve recorded a short three-minute video, but let’s dive into the essentials here.
Why I Offer Design-Only Services
For my clients, this approach actually works really well. My clients love unique, beautifully designed stationery but often don’t have the budget for a fully bespoke, high-end service. By offering custom digital designs they can print themselves, I’m able to give them exactly what they want at a cost that suits them.
To make it simple, I provide a straightforward printing guide that walks them through the process. They love knowing they’re saving money without sacrificing the quality or beauty of their stationery.
Should You Consider a Design-Only Service?
If you’re considering a design-only service, think about your clients and what they need. Here are a few questions to ask yourself:
What’s their budget? Are they looking for something bespoke, or are they happy to print themselves to save on costs?
What’s your market? If you’re targeting the luxury sector, offering a full-service print package might make more sense.
How can you create a win-win? Whatever you choose, ensure it benefits both your clients and your business.
This approach has worked well for me because it aligns with my clients' needs and makes the process affordable and flexible for them.
A Ready-Made Solution for Design-Only Creatives
If you’re interested in exploring this route for your own business, I’ve made my printing guide available as a white-label template. You can edit it to suit your brand and send it directly to clients who are happy to print their stationery independently. It’s a simple way to provide added value while staying focused on your designs.
Thinking strategically about how you serve your clients can make a world of difference. Consider who your clients are, what they value, and how you can meet those needs in a way that works for you too.
Thanks for the thoughtful question, and here’s to building a business that fits you and your clients perfectly!